Advanced-Level Training in Secretarial Duties, Public Relations and Computing Skills

Training Introduction:

Secretaries today are no longer limited to clerical tasks—they are professional office managers, PR ambassadors, tech-savvy organizers, and strategic assistants. This advanced-level training course is designed for experienced secretaries and administrative professionals who aim to upgrade their skills in executive-level secretarial duties, corporate communications, and modern computing technologies.

The course blends professional etiquette, PR principles, organizational coordination, high-level communication, and the mastery of digital tools into one intensive development program.

 

Training Objectives:

By the end of this course, participants will be able to:

• Perform complex secretarial duties at an executive level
• Manage internal and external communication using PR strategies
• Handle media inquiries, client relationships, and public image professionally
• Utilize advanced computing and digital office tools for productivity
• Organize events, manage correspondence, and support leadership initiatives
• Maintain confidentiality, integrity, and professionalism in high-pressure situations

 

Target Audience:

• Executive Secretaries
• Senior Personal Assistants (PAs)
• Office Managers
• Public Relations Assistants
• Secretarial Staff with 3+ years of experience
• Administrative Coordinators preparing for leadership roles

 

Training Duration:

• Total Duration: 4 Weeks
• Schedule: 4 sessions per week, 3 hours per session
• Total Contact Hours: 48 hours
• Delivery Mode: In-person / Online / Blended

 

Certification:

Participants who complete the training will be awarded:

• A Certificate of Completion in Advanced Secretarial Duties, PR & Computing Skills
• Optionally, a Certificate of Competence awarded upon successful completion of a final project and assessment (with Distinction, Merit, or Pass grading)

 

Course Content

Module 1: Executive Secretarial Functions and Office Protocol

• High-level secretarial roles and expectations
• Working with top management and executives
• Administrative professionalism and protocols

Module 2: Public Relations Essentials for Secretaries

• Introduction to PR roles within an organization
• Enhancing corporate image through front-office excellence
• Internal and external communication strategies

Module 3: Advanced Communication and Business Writing

• Drafting reports, press releases, and speeches
• Writing for executives and the media
• Email etiquette, grammar, and formatting for professionalism

Module 4: Handling Media and External Stakeholders

• Receiving and responding to media inquiries
• Managing public-facing communications
• Crisis communication basics

Module 5: Office and Event Coordination

• Planning and organizing corporate events
• Managing logistics, vendors, and schedules
• Coordinating PR campaigns and press events

Module 6: Diary and Schedule Management for Executives

• Managing multiple calendars and schedules
• Prioritizing conflicting demands
• Tools for schedule automation and reminders

Module 7: Confidentiality, Ethics, and Discretion

• Handling confidential documents and information
• Ethical dilemmas in secretarial roles
• Maintaining integrity and trust

Module 8: Telephone and Front Desk Image Management

• Professional call handling at an advanced level
• Managing VIP visitors and calls
• Tone, language, and impression management

Module 9: Digital PR and Social Media Communication

• Overview of digital PR platforms
• Drafting social media posts and monitoring engagement
• Email marketing and corporate announcements

Module 10: Advanced Microsoft Office Skills

• MS Word: templates, mail merge, formatting tools
• MS Excel: formulas, reporting, data analysis
• MS PowerPoint: presentation design for executives

Module 11: Cloud Tools and Digital Collaboration

• Using Google Workspace, Microsoft 365, and shared drives
• Managing collaborative documents and calendars
• Virtual meetings and file sharing tools

Module 12: Records and Information Management

• Setting up digital and physical filing systems
• Information lifecycle management
• Ensuring data security and access control

Module 13: Customer and Client Relationship Management

• Managing VIP and stakeholder relationships
• Responding to complaints and feedback
• PR skills in handling sensitive inquiries

Module 14: Minute Taking and Reporting Techniques

• Techniques for accurate and concise minute taking
• Writing executive meeting summaries
• Recording action items and tracking progress

Module 15: Leadership Support and Team Coordination

• Supporting leadership goals
• Coordinating with other departments
• Acting as a liaison between executives and staff

Module 16: Career Growth, Branding, and Development

• Personal branding and executive presence
• Career mapping and performance improvement
• Professional memberships and networking

 

Assessment & Completion Criteria:

• Attendance: Minimum of 80% required
• Continuous assessment through practical tasks and role-plays
• Final project: Design a comprehensive executive PR and office management plan
• Individual performance evaluation by the trainer
• Peer and self-assessments included